Los Angeles, CA, and Atlanta, GA— September 15, 2025 — In a bold move that redefines cinematic romance for mobile audiences, micro-drama platform Vigloo and book-to-screen streamer PASSIONFLIX today announced a groundbreaking partnership to reimagine The Secret Life of Amy Bensen as vertical, short-form content. The collaboration marks the first time a long-form series has been re-edited, repackaged, and distributed as a vertical short-form drama.
Bringing together PASSIONFLIX’s globally beloved, emotionally resonant IP and Vigloo’s immersive vertical storytelling platform, viewers now have a fresh, intimate way to experience emotionally rich drama in bite-sized episodes. This approach gives The Secret Life of Amy Bensen enduring appeal, inviting fans to reconnect with a beloved story while opening the door for new audiences to experience it for the first time.
“We’re thrilled to dive into vertical storytelling with Vigloo,” said Tosca Musk, Founder and CEO of PASSIONFLIX. “Reimagining Amy Bensen in this way gives us the chance to introduce the series to an entirely new audience while offering longtime fans a fresh experience.”
The Secret Life of Amy Bensen is PASSIONFLIX’s adaptation of Lisa Renee Jones’ bestselling book series. Season One premiered in December 2022, quickly becoming a fan favorite among Passionistas, followed by a second season in August 2023. The series follows Amy Bensen’s journey of love, danger, and personal reckoning with mysterious billionaire Liam—a narrative that has captivated global audiences and now finds new life in Vigloo’s vertical format. Starting today, viewers around the world can tune into the Vigloo app to enjoy The Secret Life of Amy Bensen in vertical format, with 35 episodes available in eight languages.
“Romance is our top-performing genre, and Amy Bensen delivers everything our viewers crave—passion, suspense, and emotional depth,” said Neil Choi, CEO of Vigloo. “This partnership allows us to pioneer new ways of expanding beloved IP, while continuing to redefine how premium stories are told.”
Building on Vigloo’s proven track record in adaptation, the collaboration follows the success of Bitch X Rich – In the Drawing Class, a vertical spin-off of the Korean long-form drama Bitch X Rich, which streams globally on Netflix and recently released a second season. With PASSIONFLIX, Vigloo expands its portfolio of IP-based adaptations while diversifying its content library to meet evolving viewer preferences.
It also underscores Vigloo’s rapid U.S. growth since its July 2024 launch. Backed by $86 million from Krafton, Vigloo’s revenue and monthly active users have increased fivefold, with U.S. audiences now generating 50% of the platform’s revenue. Vigloo is on track to release more than 100 English-language originals by the end of 2025.
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